Logo design is not about what one likes or dislikes - it's about what works. When designing a brandmark, it's imperative to make sure that the logo will represent your business the right way. The designer, based on research and strategy, will determine which type of logo is best for you. Is the designer’s process to examine a range of solutions based on both aspirational and functional criteria in order work out a design direction. There's no 'fast rule' to determine which one will work best for your type of business. In this article, I will explain the difference between logo designs on the example of some of the famous brands.Īdidas-Combination mark When is best to use different types of logos?ĭeciding on a basic logo style should be one of the very first steps in developing a brand identity and I've described some of the advantages and disadvantages of each. Which type of logo is best for a particular company?Įach type of logo design has its advantages and disadvantages. They’re all a combination of typography and images, and each type of logo gives your brand a different look & feel.Īnd since your logo is the first thing your audience will see - you want to get it right. What are the different types of logos?Ī logo can take form of almost infinite variety of shapes and personalities - from literal through symbolic, from word-driven to image-driven. There are many different types of logos - a logo might be just a name set in a chosen typeface or a mark or both. Abstract mark - A symbol that conveys a big idea, and often embodies strategic ambiguity.Pictorial mark - An immediately recognizable literal image that has been simplified and stylized.Emblem - A mark in which the company name is inextricably connected to a pictorial element.

Letterform - A unique design using one or more letterforms that act as a mnemonic device for a company name.Wordmark - Word mark (or logo type) is a freestanding acronym, company name, or product name that has been designed to convey a brand attribute or positioning.

Wordmark examples